Year
2023
Client
Reckless
Category
Branding
Product Duration
3 - 4 Weeks
The main challenge was to create a brand identity that communicates energy, confidence, and defiance — without feeling chaotic or unpolished. The identity needed to work seamlessly across apparel, social media, and digital platforms, while remaining adaptable to different formats and scales.
The logo was built using sharp, geometric letterforms to symbolize strength and precision. A high-contrast color palette of black, white, and a bold accent color was chosen to amplify the brand’s daring personality. The design system was carefully applied across various touchpoints — from apparel to digital assets — ensuring a cohesive, recognizable, and scalable identity.
Typography played a key role in maintaining consistency, with a strong, modern typeface chosen to complement the logo. The result is a visual language that feels both rebellious and professional, appealing to the target audience while allowing for future brand expansion.
The final identity is striking, memorable, and highly adaptable. It creates a strong emotional connection with the audience and establishes RECKLESS as a brand that celebrates confidence and individuality. With clear applications across print, apparel, and digital media, the visual system is built for long-term recognition and growth.
This project reinforced the importance of balancing bold creative expression with functional design. By focusing on scalability, contrast, and consistency, I was able to create an identity that works in multiple contexts without losing its personality. The process also highlighted the value of designing with the target audience in mind, ensuring the final outcome resonates with their lifestyle and mindset.
